6 Best Social Media Management Tools
- 2024.12.08
- SNS運用
“We want to operate social networking services to attract customers.”
Such needs are increasing.
Until now, SEO and advertising have been the options for attracting customers.
In addition to these, there is now a demand for SNS strategies.
But SNS is a completely different world from SEO and advertising.
What used to work may not work.
Therefore, there are many people who don’t know how to manage SNS.
What is recommended for such people is to operate SNS while utilizing tools.
There are many useful tools available for operating various SNS.
In this issue, we will introduce some of the recommended SNS management tools.
This issue is also explained in the video. Please subscribe to our channel to see other videos about other contents.HirokiKitaoka(@kitaokahiro)
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What’s Social Media Management Tools
SNS Operation Tool is a tool that supports effective operation and management of Twitter and Instagram social media platforms (SNS).
It allows for centralized management of multiple SNS accounts, scheduling of posts, appointment posting, and simultaneous posting to multiple platforms.
It is possible to analyze postings and account performance and use data and statistics to understand effective content and strategies.
It also includes features such as content creation and editing, social listening, and team collaboration.
SNS operational tools can help you improve your SNS marketing and brand presence.
They can help you implement effective SNS strategies through efficient operations, performance analysis, and content creation support.
Pros of Social Media Management Tools
Time Savings
Post scheduling and automatic posting functions can significantly reduce the time spent on daily SNS operations.
Data Analysis
AI analyzes follower behavior and engagement and suggests optimal posting times and content.
This allows you to develop effective SNS strategies.
Consistent brand image
It is easy to maintain a consistent brand message across multiple accounts and platforms.
It is easy to unify posting content and coordinate campaigns.
Increased engagement
AI automates interactions with followers and enables quick replies and comment responses.
This strengthens relationships with followers.
Refinement of targeting
Maximize marketing effectiveness by analyzing follower demographic data and behavioral patterns to provide content tailored to target audiences.
Cons of Social Media Management Tools
Costly
Many SNS management tools offer paid plans, and the cost can be high, especially if the plan is highly functional or requires the use of a large number of users.
It is important to try a free plan first and choose a plan that fits the scale and needs of your business, as basic functions are available even with a free plan.
Real-time engagement is limited.
SNS management tools allow for scheduling of posts, but may make it difficult to interact with customers in real time.
It is possible to devise a way to respond quickly by manually posting and replying when necessary while utilizing the tool.
Limited analytical functions
Some SNS operation tools may have inferior analysis functions compared to the data provided by each SNS platform.
By using them in combination with the platform’s own analysis tools, you can improve the accuracy of data analysis and develop more effective strategies.
Risk of Misunderstanding
There is a possibility that posts may be interpreted in an unintended way when using SNS operation tools.
By constantly checking the content of posts and responses, rather than relying too heavily on tools, you can prevent misunderstandings and maintain credibility.
Recommend for Social Media Management Tools
Marketers
Ideal for those who want to manage multiple SNS accounts and utilize data analysis to develop effective marketing strategies.
Small and Medium Enterprises
For SMEs with limited resources, streamlining SNS operations is a great advantage.
This is especially useful when marketing needs to be done by a small number of people.
Influencers
Efficient SNS operations are required to increase engagement with followers and maximize the effectiveness of brand collaboration.
Public Relations
AI tools can be of great help to PR professionals who need to maintain a consistent brand image and respond quickly.
E-commerce business
SNS operation tools are effective for promoting products, communicating with customers efficiently, and increasing sales.
Not Recommend for Social Media Management Tools
When budgets are limited
High-performance tools can be costly and may not be suitable for those on a limited budget.
When privacy protection is important
If you are concerned about the security and privacy of your social networking accounts, you may not want to use an external tool.
If you use social networking for personal enjoyment, the benefits may be minimal and not worth the cost.
When creative content is required
This is not suitable for sending out creative and personalized content that cannot be handled by automation.
People unfamiliar with technology
The introduction of SNS operation tools may be stressful for those who find it difficult to set up and manage the tools.
How to Select Social Media Management Tools
Features
SNS management tools have different functions depending on the tool.
Select the tools you want to operate, such as Twitter and Instagram, after considering what kind of tools you want to use.
Price
Consider the price and whether the functions are suitable for you.
AI video creation tools range from a few thousand yen to tens of thousands of yen.
Choose the software that makes sense for you based on your budget.
Best Social Media Management Tools
postwise
postwise is a tool that allows you to create content for Twitter using AI.
Simply enter the keywords you want to write about and it will create a post for you.
There is also a reserved post function, so once you set up a post, you can keep posting.
There is a GhostWriter function that creates posts by learning the writing style and tone from your previous Tweets.
By using this feature, you can automatically create posts that are unique to you.
postwise features are summarized as follows
Basic | Boss | |
Account | Unlimited | Unlimited |
Schedule | 6 month | Unlimited |
AI | × | 〇 |
GhostWriter | × | 〇 |
Tweet | × | 12,000 |
Typefully
Typefully is a tool that allows users to schedule posts for Twitter threads.
It is designed for Twitter and LinkedIn and leverages AI to support content creation and optimization.
The platform’s main feature is that users can create tweets and threads in a distraction-free environment.
Scheduling features make it easy to schedule posts.
It also provides AI-based idea generation and rewriting features to support users’ writing.
Typefully also has a team collaboration feature.
Drafts can be shared and commented on, allowing team members to collaborate efficiently on content creation.
In addition, Typefully provides extensive post analytics to track engagement and help improve content.
One of the tool’s most notable features is the ability to convert tweets and threads into blog-style pages.
This makes it easy to share your content on other platforms.
Typefully is used by more than 150,000 creators and teams, and has received high praise from many users for its ease of use and functionality.
The company also offers a free plan, making it easy for new users to try it out.
Typefully is a powerful tool for creators and marketers who want to effectively manage their social media presence and expand their audience.
Typefully features are summarized as follows
Free | Creator | Team | Agency | |
schedule | 1 | unlimited | unlimited | unlimited |
analysis | × | 〇 | 〇 | 〇 |
Vesper AI | × | 〇 | 〇 | 〇 |
upload | × | 〇 | 〇 | 〇 |
team | × | × | 2 | unlimited |
Tugan.ai
Tugan.ai is an AI tool that can generate email content, Twitter threads, and other social networking posts based on YouTube videos in seconds.
With Tugan.ai, you can create your own content without copywriters or ghostwriters.
For example, you can turn YouTube videos, articles, websites, and many other types of content into something original.
With Tugan.ai, you can create attractive content that many people will watch.
You don’t have to come up with ideas or write sentences by yourself.
AI automatically creates great sentences for you.
This tool can be used by elementary school students as well as adults.
Simply enter a URL and you will get results immediately.
Moreover, it is very easy to use.
With Tugan.ai, you can create your own unique contents.
Create wonderful contents that are different from others and get noticed by everyone.
Of course, this tool is safe to use.
You don’t have to worry about copyright issues and your personal data will be protected.
Try Tugan.ai.
You will surely have an interesting experience and showcase your own talents.
Tugan.ai features are summarized as follows
Discover | Premium | Pro | |
generate | 〇 | 〇 | 〇 |
GPT-4 | × | 〇 | 〇 |
credit | 25,000 | 250,000 | 1,000,000 |
Tweet Hunter
Tweet Hunter is an all-in-one tool for writing buzz-worthy tweets.
The platform covers various aspects of Twitter marketing, including content creation, scheduling, automation, and engagement analysis.
Key features include a library of over 3 million tweets to help users quickly find high-quality content ideas.
It also has an AI-based text generation feature to help users create and improve their tweets.
Scheduling and automation features allow users to efficiently manage content and post at optimal times.
In addition, the CRM function streamlines the process of identifying and building relationships with potential customers, helping to create business opportunities.
Detailed analytics tools allow users to understand their Twitter performance and optimize their strategies.
Tweet Hunter can be used for a wide range of needs, from personal brand building to corporate marketing.
It aims to increase sales growth networking opportunities through Twitter.
Tweet Hunter is more than just a tweet scheduler and analytics tool, it is a multi-functional platform that comprehensively supports growth and monetization on Twitter.
Tweet Hunter features are summarized as follows
DISCOVER | GROW | ENTERPRISE | |
Monthly | $49 | $99 | $200 |
Annual | $588 | $588 | $2,400 |
Auto DM | 〇 | 〇 | 〇 |
Auto repost | 〇 | 〇 | 〇 |
Twitter analysis | 〇 | 〇 | 〇 |
AI writer | × | 〇 | 〇 |
ChatGPT | × | × | 〇 |
tailwind
tailwind is a tool for social media and email marketing.
This tool allows you to leverage AI to drive growth.
Ecommerce Ads New feature allows you to create ads to reach new customers and grow.
The Content Ghostwriter feature creates great marketing content for you.
The Content Copilot feature provides you with an individualized marketing plan.
Tailwind allows you to quickly generate social media and email marketing.
Design Pinterest Pins feature creates Pinterest pin designs.
Design Instagram Posts & Stories function designs Instagram posts and stories.
Design Facebook Posts function creates designs for Facebook posts.
Create Email Marketing function creates email marketing.
Tailwind allows you to schedule simple automated posts across different networks.
Pinterest Scheduler feature allows you to manage Pinterest posts.
Instagram Scheduler feature manages Instagram posts.
The Facebook Scheduler feature manages Facebook posts.
Tailwind also offers optimization features to maximize reach and engagement.
The Hashtag Finder feature provides smart hashtag suggestions to increase reach.
The Smart.bio feature allows you to turn followers into customers.
Communities feature allows you to collaborate with your peers to reach new audiences
The Social Media Analytics feature provides simple, actionable insights to drive growth.
Tailwind is a marketing team-like tool that supports 90% of your marketing efforts in individual steps.
It is trusted by more than 1 million brands and small businesses because you can start with a free plan.
tailwind features are summarized as follows
Free Forever | Pro | Advanced | Max | |
Monthly | Free | $24.99 | $49.99 | $99.99 |
Annual | Free | $179.88 | $299.88 | $599.88 |
contact | unlimited | unlimited | unlimited | unlimited |
sent | 20 | 200 | 500 | 1000 |
1 | 1 | 2 | 3 | |
reserve post | 20 | 200 | 1000 | 無制限 |
AIGhostWriter | 10 | 50 | 250 | 500 |
user | 1 | 1 | 2 | 5 |
upload | 〇 | 〇 | 〇 | 〇 |
tailwind is available for a free trial.
HYPEFURY
HYPEFURY is a tool that streamlines social media marketing.
With HYPEFURY, you can easily create new content and increase the number of tweets.
You can also grow your audience and nurture your email list.
HYPEFURY allows you to browse the top tweets from other creators’ best tweets and your own tweets.
This makes it easy to get ideas and inspiration to create new tweets.
HYPEFURY automatically adds links to newsletters, courses, websites, etc. below the tweets.
This allows for effective promotion of tweets and maximization of revenue.
HYPEFURY also has the ability to automatically retweet tweets.
This allows tweets to reach your audience again and increase engagement.
HYPEFURY also offers the ability to convert tweets into images optimized for Instagram.
With HYPEFURY, you can streamline your social media account management and maximize results.
HYPEFURY features are summarized as follows
Starter | Creator | Business | Agency | |
Monthly | ¥4,495 | ¥9,900 | ¥14,975 | ¥29,999 |
Annual | ¥38,600 | ¥91,100 | ¥137,500 | ¥277,000 |
スレッド | ○ | ○ | ○ | ○ |
アカウント | 1 | 5 | 10 | 15 |
スケジュール | 1か月 | 3か月 | unlimited | unlimited |
自動DM | 100 | 200 | 300 | 400 |
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