10 Best Landing Page Builders
- 2024.12.08
- ランディングページ
Landing pages (LP) are essential to web marketing.
If you are thinking of selling something, a landing page is a must.
Nowadays, various tools for creating landing pages are available.
In this issue, we will introduce some recommended landing page creation tools.
This issue is also explained in the video. Please subscribe to our channel to see other videos about other contents.HirokiKitaoka(@kitaokahiro)
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What’s Landing Page Builders
Landing Page Creator is a tool that makes it easy to create landing pages.
It can be created by drag-and-drop, so you don’t need to know anything about coding to create a landing page.
In addition, it can also perform the analysis and A/B testing necessary for landing pages.
Landing Page Creator is a tool for creating effective landing pages easily on the web.
The intuitive drag-and-drop editor and templates allow you to create your own designs and layouts.
It also supports form creation, responsive design, analytics, and A/B testing.
This allows you to create effective landing pages for your marketing campaigns and promotional activities.
This will help you maximize your online results.
An effective landing page can be a powerful tool for achieving a variety of objectives, such as promoting products and services, gathering leads, and strengthening your brand.
Even those with no knowledge of design or coding can create professional landing pages.
Templates can be used to create attractive pages that match your brand and message.
Landing page creators are important online marketing tools for businesses.
Creating an effective landing page will help you engage your target audience and increase your conversion rate.
Pros of Landing Page Builders
Easy to Use
Most landing page creation tools use a drag-and-drop format, making it easy to create beautiful pages without programming knowledge.
Wide Variety of Templates
A large number of professionally designed templates are available, which can be customized to quickly create landing pages.
A/B Testing
You can test different versions of your landing pages to see which is more effective.
This allows you to find the best page design and content.
Integration Features
Many tools can be integrated with email marketing tools, CRM analysis tools, etc. to facilitate centralized data management.
Mobile Compatibility
Responsive design comes standard, so your site will display beautifully on smartphones and tablets.
This improves the user experience on a wide range of devices.
SEO
Basic SEO settings can be easily configured to increase inflows from search engines.
Cons of Landing Page Builders
Limitations on Flexibility
Many landing page creation tools use templates, which reduces design flexibility.
However, by using templates, it is possible to quickly create effective pages and increase conversion rates.
Limited functionality and expandability
Basic functionality is provided but more advanced customization and extensions may be lacking.
Additional plug-ins and custom code can be utilized to overcome this limitation, allowing for flexibility to meet your needs.
Can be costly.
Free plans are available, but as your business grows, you may need to move to a paid plan.
Paid plans offer additional features and support that can make the investment worthwhile.
Expertise may be required.
Some tools require coding or design knowledge to use certain features.
In these cases, you can still improve your skills by learning through online tutorials and support.
Quality of support varies.
Free and low-cost plans may offer limited support.
However, moving to a paid plan may provide faster and higher quality support.
Recommend for Landing Page Builders
Marketers.
Ideal if you want to quickly create landing pages for campaigns and promotions and measure their effectiveness.
Small and Medium Enterprises (SMEs)
Small and medium-sized businesses with limited resources benefit from the ability to create professional landing pages without expertise.
Startups
Tools that allow you to easily create landing pages are very useful for quickly raising awareness of your product or service and capturing leads.
Freelancers and sole proprietors
Cost-effective, as individuals can easily create high-quality landing pages.
Event organizers
Quickly create an announcement page for an event or seminar and efficiently gather participants.
Not Recommend for Landing Page Builders
When a high degree of customization is required
If you need a landing page with unique design and functionality, template-based tools have their limitations.
In this case, custom development is required.
If your budget is limited
If the monthly cost of the tool exceeds your budget, you may need to consider a free or low-cost alternative.
Technically confident
If you are familiar with HTML, CSS, JavaScript, manually creating landing pages is more flexible and less expensive.
Large firms
Larger companies may require more sophisticated marketing strategies and data integration, which can be more efficiently handled by having a dedicated development team.
Where security is critical
Internal development and management may be appropriate for companies that are not comfortable entrusting their data to an external tool or that require a high level of security.
How to Select Landing Page Builders
A/B Testing
Creating a landing page once is not the end of the process.
Repeating improvements after creation will produce better results.
Choose a landing page creation tool with A/B testing capabilities.
Tool Integration
Landing pages need to be integrated with other functions.
For example, integration with email and social networking services.
International tools often make it easy to integrate with other tools.
Make sure it also has the other marketing functions you need to get conversions.
Best Landing Page Builders
Unbounce
Unbounce is an LP creation tool that makes it easy to create stylish landing pages.
Unbounce makes it easy to create and manage landing pages.
Unbounce is a tool that allows you to create and manage landing pages easily.
The rich templates allow you to create beautifully designed pages quickly.
A/B testing function allows you to find changes efficiently and effectively improve your site.
In addition, the multilingual support makes it easy to create a global site, and the rich interlocking functions make it easy to integrate with other services.
Pricing plans can be selected according to your needs, so you can set the price according to the size of your project.
Even people who are not good at using tools can use it easily.
Even beginners will be able to create landing pages easily.
Unbounce features are summarized as follows
Launch | Optimize | Accelerate | Concierge | |
CV | 500 | 1,000 | 2,500 | 5,000 |
user | 20,000 | 30,000 | 50,000 | 100,000 |
domain | 1 | 5 | 10 | 25 |
Smart Builder | 〇 | 〇 | 〇 | 〇 |
Classic Builder | 〇 | 〇 | 〇 | 〇 |
Pop-up | 〇 | 〇 | 〇 | 〇 |
Smart traffic | × | 〇 | 〇 | 〇 |
A/B testing | × | 〇 | 〇 | 〇 |
Instapage
Instapage is a landing page creation tool that makes it easy to create and optimize the perfect landing page for your marketing campaign.
Instapage offers an easy-to-use drag-and-drop editor and an extensive template library.
Features include AB testing, personalization, visual data analysis, collaboration tools, and multilingual support.
Instapage helps companies reach more customers and increase revenue by providing solutions for a variety of businesses and industries.
Instapage features are summarized as follows
BUILD | |
CV | unlimited |
A/B testing | 〇 |
AI contents | 〇 |
ShortStack
ShortStack is a platform for easily creating interactive marketing campaigns and capturing leads.
The tool allows companies to design campaigns that are perfectly tailored to their brand and attract traffic.
It helps them create the best interactive content.
It also has the ability to centrally manage multiple contests and analyze their data.
Users can choose from more than 100 drag-and-drop templates and launch campaigns in a few clicks.
Intuitive widgets allow users to rearrange elements and adjust styles without the need to know how to code.
Campaigns can be embedded in websites or published as standalone pages.
ShortStack templates include Instant Win, Scratch & Win, Spin the Wheel, Quiz, Puzzle, and more.
You can also run contests using hashtags and comments that collect UGC (user generated content) from followers.
Smart forms are also available to collect detailed data to make it easy to collect and manage entries and select winners.
ShortStack is trusted by more than 1,000 companies and provides the ability to centrally manage multiple campaigns.
You can organize campaigns by project or client, analyze data, and plan lead follow-up.
You can embed campaigns into existing websites and connect them to your favorite email and CRM tools.
ShortStack users appreciate the ease of customizing templates and managing entries, as well as the effectiveness of the campaigns.
They also find ShortStack to be a very easy-to-use platform that can handle scale.
ShortStack is free to start and can be canceled at any time.
No technical skills are required to use it.
ShortStack features are summarized as follows
Business | PRO | |
CV | 10,000 | 50,000 |
user | 50,000 | 250,000 |
site | unlimited | unlimited |
logo | 〇 | × |
quiz | 〇 | 〇 |
pop-up | 〇 | 〇 |
〇 | 〇 | |
coupon | × | 〇 |
Leadpages
Leadpages is a platform for creating websites and landing pages for small businesses.
It primarily specializes in providing landing page creation lead management conversion tools and boasts a conversion rate five times higher than the industry average.
The platform is designed to be easy to use, even for those with no marketing expertise.
It provides optimized templates based on over 10 years of conversion data.
Users can create high-performing pages by simply replacing text and images.
Leadpages not only builds landing pages, but also delivers lead magnets, tracks analytics.
Leadpages offers a number of marketing features in one platform, including lead management products and services sales.
It also features AI-powered content generation to further speed up the creation of landing pages.
Leadpages also offers expert support to answer technical questions, provide feedback on landing pages, and assist in the creation of entire marketing campaigns.
Leadpages also offers expert support to answer technical questions, provide feedback on landing pages, and assist in the creation of entire marketing campaigns.
Leadpages also integrates with over 90 other marketing tools, allowing users to work seamlessly with their existing tools.
Leadpages is designed to be easy to use for users of all levels, from beginners to experts.
More than 270,000 businesses have used the platform to improve lead acquisition and sales.
A 14-day free trial is offered so users can try the service risk-free.
Leadpages is an all-in-one solution for effective lead acquisition and conversion improvement for entrepreneurs and small businesses looking to grow their online businesses.
Leadpages features are summarized as follows
STANDARD | PRO | |
Monthly | $49 | $99 |
Annual | $444 | $888 |
site | 1 | 3 |
LP | unlimited | unlimited |
user | unlimited | unlimited |
pop-up | 〇 | 〇 |
A/B testing | × | 〇 |
omnisend
omnisend is an email marketing tool optimized for e-commerce.
The tool’s main feature is its ability to integrate multiple channels such as email, SMS, push notifications, and Facebook Messenger to centrally manage customer communications.
It easily integrates with major e-commerce platforms such as Shopify, WooCommerce, and Magento, and allows the creation of automated workflows based on customer behaviors and events.
omnisend offers advanced customer segmentation capabilities that allow for in-depth analysis of customer data for better targeting.
Personalization capabilities allow you to deliver personalized content based on customer behavior and purchase history.
Detailed analysis tools are also provided to track campaign performance and measure ROI.
It also offers customizable pop-up and form creation features that can be used on websites, as well as AI-based product recommendation functions.
It helps online retailers increase sales and improve customer retention.
omnisend’s strengths include ease of use, e-commerce-specific functionality, and multi-channel integration.
This makes it particularly popular with small to mid-size e-commerce businesses.
It is also flexible enough to accommodate larger businesses.
omnisend features are summarized as follows
FREE | STANDARD | PRO | |
Email sends per month | 500 | 12×List | unlimited |
contact | 250 | 500 | 500 |
mail send | 〇 | 〇 | 〇 |
automation mail | 〇 | 〇 | 〇 |
SMS | 〇 | 〇 | 〇 |
A/B testing | 〇 | 〇 | 〇 |
Landing page | 〇 | 〇 | 〇 |
pop-up | 〇 | 〇 | 〇 |
report | 〇 | 〇 | 〇 |
AWever
AWeber is an easy-to-start email marketing tool.
AWeber is a platform that provides a comprehensive email marketing and automation solution for small businesses.
The service combines ease of use and versatility to provide businesses with a variety of tools to deepen customer relationships and increase sales.
Key features of AWeber include email marketing, email automation, landing page creation, and an AI writing assistant.
These features allow users to easily create attractive landing pages and add sign-up forms to their websites.
Listings can also be automatically expanded by integrating with other tools.
In addition, AWeber can help you quickly set up an online store and increase revenue through subscriptions.
You can easily build email marketing campaigns to increase engagement and foster trust and loyalty with personalized emails.
Respond to leads at the right time by leveraging automation features.
Increase sales through up-sell and cross-sell cart abandonment emails.
AWeber also helps you increase attention to your content by automating YouTube views, directing readers to your latest blog posts, and more.
It integrates with more than 750 tools, allowing users to easily integrate with their existing business management tools.
We also offer free account migration services and 24-hour support to make the transition to AWeber stress-free.
By using AWeber, companies can develop more efficient marketing activities, strengthen customer relationships, and maximize sales.
They can strengthen customer relationships and maximize sales.
AWeber features are summarized as follows
Free | Lite | Plus | Unlimited | |
Monthly | 無料 | $15 | $30 | $899 |
Annual | 無料 | $150 | $240 | $10,788 |
send | 500 | subscriber×10 | subscriber×12 | subscriber×15 |
list | 1 | 1 | unlimited | unlimited |
LP | 1 | 3 | unlimited | unlimited |
automation | 1 | 3 | unlimited | unlimited |
report | × | × | ○ | ○ |
keap
keap is a customer relationship management and automation platform for small and medium-sized businesses.
It provides a comprehensive solution for business owners and entrepreneurs to improve sales and marketing efficiency and increase revenue.
keap provides automation for small businesses.
It automates operations and creates workflows to reduce duplication and manual workloads and improve the efficiency of business processes.
keap supports customer relationship management.
By organizing customer lists and managing the sales process, you can track customer relationships and maximize business results.
keap offers marketing automation capabilities.
It helps you develop effective marketing strategies and customer engagement through automated follow-up with leads (prospects) and management of marketing campaigns.
Sales automation is another strength of keap.
By automating the sales process, keap helps increase sales by streamlining the creation of quotes and invoices, scheduling appointments, and more.
keap offers a comprehensive set of tools to help you grow your business.
Support and coaching services are also available to help business owners stay supported on the road to success.
keap features are summarized as follows
Ignite | Grow | Scale | |
Monthly | $299 | $399 | $599 |
Annual | $2,988 | $3,948 | $5,988 |
user | 2 | 3 | 5 |
contact | 1500 | 2500 | 5000 |
automation | 5 | 10 | 15 |
GetResponse
GetResponse is a comprehensive online marketing platform for a wide range of users.
It focuses primarily on email marketing, but offers a wide variety of other features as well.
The service helps clients achieve a variety of marketing goals, including list building, automated communications, sales promotion, and revenue maximization.
GetResponse’s key features include email marketing, autoresponder, AI-powered email generation, website builder, landing page creator, and marketing automation.
Landing page creator, marketing automation, SMS marketing, web push notifications, conversion funnels, live chat, e-commerce integration, and more.
Through these features, users can grow their lists and automate effective communication with customers to promote and sell their products and services.
GetResponse is designed to be both easy-to-use and advanced, making it suitable for both novice and experienced marketers.
It integrates with over 170 external tools and works seamlessly with existing workflows.
It also excels in security and performance, boasting a 99% delivery rate and reach in over 160 countries.
In addition, the company offers 24/7 customer support to help users succeed.
Flexible pricing and free trials allow you to try the service risk-free.
GetResponse also offers GetResponse MAX, a suite of advanced tools and services for enterprise customers that can handle large scale marketing campaigns.
GetResponse is more than just an email marketing tool; it is a comprehensive online marketing solution.
It is a powerful platform for helping businesses grow and increase customer engagement.
GetResponse features are summarized as follows
FREE | EMAIL MARKETING | MARKETING AUTOMATION | |
Monthly | Free | $19 | $59 |
Yearly | Free | $186.96 | $580.56 |
Initial cost | Free | Free | Free |
Number of addresses | 500 | 100,000 | 100,000 |
Mail Magazine | 〇 | 〇 | 〇 |
Step Mail | × | 〇 | 〇 |
Create Forms | 〇 | 〇 | 〇 |
Web site | 〇 | 〇 | 〇 |
Landing page | 〇 | 〇 | 〇 |
Sales funnels | × | × | ○ |
A/B Testing | × | 〇 | 〇 |
Logo | 〇 | × | × |
Pop-ups | 〇 | 〇 | 〇 |
Webinars | × | × | 〇 |
Reports | 〇 | 〇 | 〇 |
Kit
Kit is an email-first operating system that helps creators build sustainable businesses.
It is targeted at writers, YouTubers, podcasters, musicians, coaches, and other creators who publish content with a purpose.
Through Kit, creators can build their businesses around email marketing and efficiently reach their audiences with list management and automation features.
Kit can be used for a variety of needs, from growing an email list to selling products and services to managing a subscription model.
Users can easily create landing pages and forms to collect audience email addresses.
Integration with popular apps such as Zapier, as well as platforms such as Patreon and Shopify, allows for flexible business model development.
Kit offers a free plan that allows you to manage a list of up to 10,000 subscribers, and you can upgrade your plan as you scale.
Kit also offers a free migration service to help creators make a smooth transition from other email marketing platforms.
Kit gives creators the tools and resources to strengthen relationships with their audiences and grow their business through email.
Kit features are summarized as follows
Newsletter | Creator | Creator Pro | |
Monthly | Free | $29 | $59 |
Annual | Free | $290 | $590 |
LP | ○ | ○ | ○ |
delete logo | × | ○ | ○ |
user | 1 | 2 | 無制限 |
systeme
systeme is an all-in-one tool for online business management.
Its attractive design allows even beginners to operate it easily.
It is supported by many people because it can be used without complicated technical knowledge.
systeme allows you to create a sales funnel that leads customers to your website.
It collects the email addresses of visitors and automatically follows up with them.
This process can be assembled visually.
The email marketing functionality is also extensive.
You can easily manage lists and segment them to send specific targeted messages.
Auto-responders and recurring information delivery are also supported.
Creating and selling online courses is also a breeze.
A system is in place to provide educational materials that combine video, text, and quizzes to broaden the scope of learning.
Website construction is also easy.
Drag-and-drop operation is all you need to create a design.
Even if you don’t know HTML or CSS, you can create a professional-looking website.
systeme offers a free plan.
The free plan allows you to manage up to 2,000 email addresses and supports simultaneous sending.
It is the best option for those who want to keep initial costs low.
Ease of use is another major attraction.
The intuitive operation makes it easy for even beginners to use the tool in a short time.
The ability to build visually is especially popular.
The provision of Japanese-language support is also a great source of reassurance for users.
Launched in September 2023, the service offers familiarity to Japanese users.
systeme is an ideal tool for people who want to start an online business.
It offers powerful help to those seeking to automate their marketing and sales.
Its versatility and ease of use will be useful for many businesses.
systeme features are summarized as follows
Free | Startup | Webinar | Unlimited | |
Monthly | Free | $27 | $47 | $97 |
Annual | Free | $228 | $396 | $828 |
contact | 2000 | 5000 | 10000 | Unlimited |
Number of emails sent | Unlimited | Unlimited | Unlimited | Unlimited |
sale funnels | 3 | 10 | 50 | Unlimited |
courser | 1 | 5 | 20 | Unlimited |
student | Unlimited | Unlimited | Unlimited | Unlimited |
File storage capacity | Unlimited | Unlimited | Unlimited | Unlimited |
automation | 1 | 10 | 100 | Unlimited |
A/B testing | 1 | 10 | 50 | Unlimited |
coupon | 1 | 10 | 50 | Unlimited |
deadline funnels | ○ | ○ | ○ | ○ |
affiliate program | ○ | ○ | ○ | ○ |
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